1.Media-sharing sites are most effective for:

Select one:

a. evaluating customers' buying behaviour.

b. exciting customers with offers.

c. educating customers about products.

d. experiencing a product and engaging customers.

e. exciting customers about new products.

2.

Sarah has a hair salon and she uses Instagram and Facebook to promote her business. Last month, she developed an ad to encourage potential clients to view her website. She ran 2 advertisements; one on Instagram and one on Facebook. She found out that the ad on Instagram was seen 400 times and the one on Facebook was seen 600 times. Among people who saw the ad on Instagram, 50 people clicked on the ad to visit the website, while 30 people clicked through on Facebook. What would be the click-return rate for the Facebook ad?

Select one:

a. 20%

b. 50%

c. 2%

d. 200%

e. 5%

3.

Which of the following organize a broad variety of merchandise based on categories and, hence, resemble a collection of specialty shops?

Select one:

a. Convenience stores

b. Specialty stores

c. Traditional grocery stores

d. Department stores

e. Drug stores

4.

Customers' perceptions of how well a service meets or exceeds their expectations is referred to as:

Select one:

a. procedural fairness.

b. the service gap.

c. the service quality.

d. the service recovery.

e. distributive fairness.

5.

A joint venture differs from direct investment in that direct investment:

Select one:

a. requires a foreign firm to maintain complete ownership of its facilities in the foreign country.

b. is formed when a foreign firm contracts with a local firm in the host market to manufacture a product.

c. is formed when a domestic firm provides management consulting to a foreign firm.

d. is a low-risk method of entering a country's market without setting up operations in the country.

e. generates returns immediately upon execution of the agreement.