Question: 1.Name one reference group that has influenced your recent purchase. 2.Elaborate how the reference group influenced your purchase 3.Have you spread any word of mouth

1.Name one reference group that has influenced your recent purchase.

2.Elaborate how the reference group influenced your purchase

3.Have you spread any word of mouth to your social circle related to any purchase that you have made? If yes, when and why? If not, why?

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