Name one reference group that has influenced your recent purchase. *

Elaborate how the reference group influenced your purchase

*

Have you spread any word of mouth to your social circle related to any purchase that you have made? If yes, when and why? If not, why?

*

example

Name one reference group that has influenced your recent purchase.

My Recent purchase of a product is influence by one of my social circle or friend circle, most of the time they are my reference group.

Elaborate how the reference group influenced your purchase.

So recently I am very into table tennis. One of my friends from high school showed me a table tennis bat. The brand of the table tennis is from Japan. The friend I was talking about earlier, already had a ton of experience on playing table tennis, so my friend was good at it. So, I want to be good as well, and I need a good and decent table tennis bat to play competitive with others, thats why I was driven to buy that Japanese table tennis bat.

Have you spread any word of mouth to your social circle related to any purchase that you have made? If yes, when and why? If not, why?

Yes, I have. So, one of my friends that also into table tennis purchase the same product as mine. The story was that my friend broke His last table tennis bat, and He wanted a new one. The brand of the table tennis bat that my friend broke have the same brand as mine. He was unconvince to buy that same brand again, because the last one already broken. But I convince Him. I convince Him for a reason, this is because the bat that He purchase was 13 years old. If my friend buys another one, it will have better features because it is made and forge in 2022 by the factory itself.

* i need something similar but with another brand