1.Relative advantage, compatibility, complexity, trialability, and observability are the key ideas that make up: A.Porter's Five Tests of a Good Strategy B.Rogers'Five Factors in the Diffusion of Innovation C.Beyonce's Rules for Product Development D.Tellis Golder's Factors in Go-to-Market Strategy 2. Influencer and celebrity partnerships can answer all a company's strategic needs and always guarantee success. True False 3. Difficulties building teams, relationships and seeing the big picture are among reasons given in a study that describe why: 18% of top performers tend to leave a company 40% of executives fail within the first 18 months Fashion products tend to have flat performance in the first 12 months Imports have overtaken domestically produced goods 4. Critical tasks, culture informal relationships, people, formal structures processes are all A Key factors in the leadership congruence model B Part of Agile Product Development C Factors in the Product Lifecycle D Drivers of a go-to-market strategy 5. The importance of " compatibility" of an offering is that: A. The offering is trialed by consumer's so that they can confirm it fulfills the value proposition B. The offering is something that relates to a consumer's existing understanding of a category (and/ or product class) giving them a more efficient path to interacting with an offering C. The offering reflects alignment with the firm's brand and company strategy. D.BothB&C 6. When willingness-to-pay (WTP) is above the price of an offering there is a: A Northstar Metric B Maximization of Profit C Consumer Surplus D Producer Surplus E Return on Investment (ROI) 7. Influencer and celebrity partnerships can answer all a company's strategic needs and always guarantee success. True False 8. Given that as a general rule resources are rarely scarce or constrained, leaders should focus on increasing spending and resource allocation as much as possible. True False 9. In Porter's Five Tests of a Good Strategy, " continuity and improvement over time" refers to a firm's best practice of: A The responsibility of senior leadership to demand profit maximization. B Repeating a task and through iteration becoming better at the task to the benefit of the offering, the value chain and the firm itself. C Repeating a task and through aggressive investment becoming better at the task to the benefit of the firm. D Relying on the expertise of celebrities and influencers to uncover new opportunities and directions of improvement. 10. According to studies, 94% of employee satisfaction is explained by leadership behavior. True False