Question: 1)The basic task of the marketing manager in developing marketing strategy for product/services consists of identifying the target market and developing a related market mix

1)The basic task of the marketing manager in developing marketing strategy for product/services consists of identifying the target market and developing a related market mix (controllable), to achieve a productive match or fit with a companys market environment (uncontrollable). T F

2) What is the greatest benefit of market research? a. If the questions are asked correctly, the data will be invaluable. b. It allows the marketers to understand how customers use a product. c. The quantitative data provides an understanding of customers d. By truly understanding customers wants, needs, and motivations marketers can create products that respond to those needs. e. NONE OF THE ABOVE

3) Please define what is meant by a target market.

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