Question: (20) The basic task of the marketing manager in developing marketing strategy for product/services consists of identifying the target market and developing a related market

(20) The basic task of the marketing manager in developing marketing strategy for product/services consists of identifying the target market and developing a related market mix (controllable), to achieve a productive match or fit with a company's market environment (uncontrollable). T F (21) What is the greatest benefit of market research? a. If the questions are asked correctly, the data will be invaluable. b. It allows the marketers to understand how customers use a product. c. The quantitative data provides an understanding of customers d. By truly understanding customers' wants, needs, and motivations marketers can create products that respond to those needs. e. NONE OF THE ABOVE (22) The focal point of marketing decisions is the customer. T F (23) As a general rule in Marketing one should differentiate, not duplicate others actions. T F (24) Competition provides the rationale for strategy. T F (25) Please define what is meant by a target market

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