1.The multi attribute model of decision making has proved useful in the final consumer market, but is not practical for the industrial market.

Select one:

True

False

2. Chi-square is a non-parametric statistical technique that has little value in creating/analyzing market segments.

Select one:

True

False

3. This judgment bias, relevant to marketing, suggests that when individuals do not have strong preferences, they will tend toward a middle choice, i.e., a middle-price, middle-quality product.

Select one:

a. Losses loom larger than gains

b. Compromise effect/extremism aversion

c. Transaction utility

d. Status quo bias

e. Attraction effect