Question: (1)Using Porter's five industry forces, map the soft-drink industry. (2)What are the risks and opportunities of the strategies followed by Pepsi? Of Coca-Cola? (3)How would

(1)Using Porter's five industry forces, map the soft-drink industry.

(2)What are the risks and opportunities of the strategies followed by Pepsi? Of Coca-Cola?

(3)How would you respond to Coca-Cola's change in sales policy? How would you pressure Pepsi's board members that this response will allow the company to remain competitive and profitable?

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