1-What does the "training the classifier" step of a typical sentiment analysis involve?

A-Have human beings manually code a small sample of the messages and then feed the results to the computer classifier program.

B- Hire and train human classifiers that can analyze the messages.

C-Buy a computer classifier program and install it.

D-Teach the classifier how to ignore irrelevant information.

2-An upcoming band is selling their most recent album through FYE.com. From the band's own website, consumers can click on a link to go to FYE.com to buy the CD. For every sale that is generated in that fashion, the band will receive some commission from FYE.com. The band is participating in which of the following marketing strategies offered by FYE.com?

A-Email marketing

B-Affiliate program

C-Loyalty program

D-Mass customization

3-A local bakery wants to launch a new marketing campaign to increase the number of customers who directly order from their website. Which of the following tools is probably a relatively BAD choice for the campaign?

A-Display ads

B-Search engine

C-Email marketing

D-Affiliate programs

4-Out of the following traffic building tools, which one is the most cost-effective?

A-Display ads

B-Display ads

C-Paid Search engine listings

D-Affiliate networks

5- Which of the following statements about mobile users is correct?

A. They prefer not to type a whole lot.

B. They tend to have more patience than desktop users.

C. They tend to be younger.

D. A and C