What is the buyer decision process? How is the need recognition triggered in the buyer decision-making process?

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What is the buyer decision process?
How is the need recognition triggered in the buyer decision-making process?
Provide examples of the two different types of triggers and explain the decision-making process in the light of the examples.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: May 22, 2021 03:13 AM

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What is the buyer decision process? How is the need recognition triggered in the buyer decision-making process?

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Answer 1st part The buying decision process is the decision making process used by consumers regardi... View the full answer

Principles of Marketing

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