1.What statement is true about OOH media?

Multiple Choice

• OOH media conveys in-depth messages but lacks essential message frequency.

• A main disadvantage of OOH media is that it can be zipped and zapped by busy drivers.

• OOH media has a high cost per thousand in comparison to other major mass mediums.

• The popularity of OOH advertising has been declining rapidly in recent years.

• It communicates a brief message to mass audiences quickly and frequently.

2..

Nick noticed that all the ads in the subway, though different from one another, were advertising McDonalds menu items, including breakfast sandwiches, coffee, the $1 $2 $3 menu, and the comeback of the McRib sandwich. This is an example of what type of transit advertising?

Multiple Choice

• immersive advertising

• basic bus

• inside cards

• total bus

• brand trains