Question: What statement is true about OOH media? Multiple Choice It communicates a brief message to mass audiences quickly and frequently. A main disadvantage of OOH

What statement is true about OOH media?
Multiple Choice
It communicates a brief message to mass audiences quickly and frequently.
A main disadvantage of OOH media is that it can be zipped and zapped by busy drivers.
OOH media conveys in-depth messages but lacks essential message frequency.
OOH media has a high cost per thousand in comparison to other major mass mediums.
The popularity of OOH advertising has been declining rapidly in recent years.

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