What statement is true about OOH media?

Multiple Choice

• It communicates a brief message to mass audiences quickly and frequently.

• OOH media has a high cost per thousand in comparison to other major mass mediums.

• A main disadvantage of OOH media is that it can be zipped and zapped by busy drivers.

• The popularity of OOH advertising has been declining rapidly in recent years.

• OOH media conveys in-depth messages but lacks essential message frequency.

The TAB Out of Home Ratings system takes into account many factors for measuring an out-of-home true reach and frequency, including

Multiple Choice

• display size.

• road surface.

• traffic signals within 0.1 mile of the display.

• display colors.

• regional traffic patterns.