1.Why did SER decide to implement a BI system?

2.What things should you doot do when implementing business intelligence?

enmeraldinsight Emerald Emerging Markets Case Studies Data-driven innovation at the Grupo Pellas SER company David Zamora, Juan Carlos Barahona, Article information: To cite this document David Zamora, Juan Carlos Barahona, (2016) "Data-driven innovation at the Grupo Pellas SER company", Emerald Emerging Markets Case Studies, Vol. 6 Issue: 2, pp.1-16, https://doi.org/10.110B/EEMCS-06-2015-0147 Permanent link to this document: https://doi.org/10.1108/EEMCS-06-2015-0147 Downloaded on: 22 June 2018, At: 05:07 (PT) References: this document contains references to 0 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 211 times since 2016 Users who downloaded this article also downloaded: (2016), "ICON stores: managing a new business venture", Emerald Emerging Markets Case Studies, Vol. 6 Iss 1 pp. 1-20 https://doi.org/10.1108/EEMCS-03-2015-0030 (2016), "Riding the waves of change: story of Brunes Ltd", Emerald Emerging Markets Case Studies, Vol. 6 Iss 2 pp. 1-25 https://doi.org/10.1108/EEMCS-04-2015-0061 Access to this document was granted through an Emerald subscription provided by emerald-srm:610742 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. "Related content and download information correct at time of download. enmeraldinsight Emerald Emerging Markets Case Studies Data-driven innovation at the Grupo Pellas SER company David Zamora, Juan Carlos Barahona, Article information: To cite this document David Zamora, Juan Carlos Barahona, (2016) "Data-driven innovation at the Grupo Pellas SER company", Emerald Emerging Markets Case Studies, Vol. 6 Issue: 2, pp.1-16, https://doi.org/10.110B/EEMCS-06-2015-0147 Permanent link to this document: https://doi.org/10.1108/EEMCS-06-2015-0147 Downloaded on: 22 June 2018, At: 05:07 (PT) References: this document contains references to 0 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 211 times since 2016 Users who downloaded this article also downloaded: (2016), "ICON stores: managing a new business venture", Emerald Emerging Markets Case Studies, Vol. 6 Iss 1 pp. 1-20 https://doi.org/10.1108/EEMCS-03-2015-0030 (2016), "Riding the waves of change: story of Brunes Ltd", Emerald Emerging Markets Case Studies, Vol. 6 Iss 2 pp. 1-25 https://doi.org/10.1108/EEMCS-04-2015-0061 Access to this document was granted through an Emerald subscription provided by emerald-srm:610742 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. "Related content and download information correct at time of download