Question: 2 0 1 0 , Amazon and Diapers.com started competing on price. Rumours circulated that Amazon, a rapidly expanding eCommerce player at that time, tried

2010,

Amazon and Diapers.com started competing on price. Rumours circulated that Amazon, a rapidly expanding eCommerce player at that time, tried to acquire Diapers.com but was turned down. As a result, Amazon aggresively reduced the price of diapers and introduced various savings and reward schemes to damage Diapers.com's business. Other competitors discoverd a means to fight their way back into the game, interrupting this price war. The above case is an example of which type of illegal pricing? Can you think of a similar price war example from a similar industry? Why did you choose this type of illegal pricing?

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