$2-16$ Dupont has steadily grown by developing new products but also creatively expanding the applications of those products. How can marketers become really good at this?

$2-17$ As described in the case, Dupont has a sprawling business portfolio. What are the advantages and disadvantages of this?

$2-18$ Is Dupont a customer$-$centered company, a product$/$technology$-$centered company, or both? Explain.

$2-19$ Given that the business environment is becoming ever more unstable and unpredictable, how is Dupont positioned for that future? Is it positioned well or poorly? Why?