$2\mathrm{.}2$ Organisations can gain competitive advantage through three factors: differentiation, low cost leadership and response. Using organisation$/$s of your choice, discuss how that$/$those organisation has$/$have done remarkably well in gaining competitive advantage in those three factors.

$(9)$

$2\mathrm{.}3$ Define quality according to the following three perspectives:

$2\mathrm{.}3\mathrm{.}1$ User$-$based

$2\mathrm{.}3\mathrm{.}2$ Manufacturing$-$based

$2\mathrm{.}3\mathrm{.}3$ Product$-$based

$[25]$