$23.$ The steps in doing a competitive strength assessment include$4$ Se$)$and umming the ratings toget an overall measure of competive stength for each company rating the frm and ts fivals on each factor $($using a scaleof toB Selecting b to lo product attributes and features that are most popular with buyers, assigning importance weights to each of these attributes$/$features$,$ rating the firmand its rivals on each attribute$/$feature$,$ and summing the ratings to get an overall measure of competitive strength for each company. making a list of the industry's key success factors and most telling measures of competitive strength or weakness $($usually $6$ to $10$ measures will suffice$)$ and rating the firmand its rivals on each competitive strength measure $($preferably on a scale of $1$ to $10,$ where $1=$ competitively very weak and $10=$ competitively very strong$).$D weighting each company's overall competitive strength score by its percentage share of total industry profits.making a list of the industry's most competitively important resources and capabilities and then assigning weights to each of these based on their perceived importancei endolls a comoaly to oecoe ne $0$uslly eaoel alo thell Mottalll ItS ieauersllo OOSilOll OVEI