Question: 2 5 . Which statement about ABC analysis is true? a ) ABC analysis is an approach used to compare brands based on input -

25. Which statement about ABC analysis is true?
a) ABC analysis is an approach used to compare brands based on input-output ratios.
b) ABC analysis is a customer lifetime value approach.
c) ABC analysis is a static (single-period) approach used for brand evaluation.
d) ABC analysis is a dynamic (multi-period) approach to customer valuation.
e) ABC analysis is used to create a hierarchy of customers based on the revenues they generate.

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