$26$

$5$ points

$[$MKT$8$B$]$ Iceco Inc, an ice$-$cream manufacturing company, encourages all stakeholders, including the top management and employees at all levels in their stores, to consider individual and community welfare in their day$-$to$-$day decisions. This approach undertaken by lceco reflects implementation of $$ in their marketing strategy.

$$ the selling concept

social responsibility

marketing myopia

relationship management