Question: 2. A company's commitment to environmentally-friendly business practices, social responsibility, and giving back to the local community are among the most important attributes and have
2. A company's commitment to environmentally-friendly business practices, social responsibility, and giving back to the local community are among the most important attributes and have significant impact on individual buying behavior. Seventy percent (70%) of Generation Xers (ages 35-54) and 54% of millennials (ages 18-34) are likely to stop shopping at a company that supports an issue they disagree with compared to 37% of baby boomers (ages 55+). By keeping in mind the above view point; a. Do you think Corporate Social Responsibility affects the consumers purchasing decision? b. Companies' Commitment to Social Responsibility Influences Buying Decisions More Than Price? c. What do consumer think that price is among the most important attributes of a company compared to environmentally-friendly business practices, social responsibility and giving back to the local community. Grading Rubric Concept Your answer should clearly connect with the concepts taught during the course, you can use the book as reference (3) Relevant example The novelty of the example and its relevance to the question is very important (1) Overall structure To the point answer that provides a clear answer in an understandable
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