Question: 2. A competing bicycle store has a better location than yours. It is in a modern shopping center with a lot of customer traffic. Your

2. A competing bicycle store has a better location than yours. It is in a modern shopping center with a lot of customer traffic. Your store is in an older neighborhood and requires customers to travel farther to reach you. How could you use a merchandising, pricing, and communications strategy to overcome your disadvantageous location

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