Question: 2 a . Does the Airborne Express strategy meet the internal consistency test for effectiveness? ( Hint: To apply this test, first explain if and

2

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Does the Airborne Express strategy meet the internal consistency test for effectiveness?

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Hint: To apply this test, first explain if and how activities in the Airborne Express value chain are tailored to deliver the competitive advantage it seeks. Next, explain if and how the VC activities have fit. Finally, explain if there are positive interactions or negative interactions among the VC activities

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