Question: 2) Analyze the Case Step 1: Use Relevant Concepts What marketing knowledge, terms, or concepts will help you analyze the case and the issue(s) you've

2) Analyze the Case

Step 1: Use Relevant Concepts

What marketing knowledge, terms, or concepts will help you analyze the case and the issue(s) you've identified? Use them to help analyze the case! E.g., SWOT, CREST, 4 Ps, Ansoff Matrix, etc.

Ansoff matrix

Step 2: List Relevant Evidence / Facts

Any facts? Data? What are the points of evidence that help feed your analysis?

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