$2.$ Buying a House Using the Consumer Decision$-$Making Process

Buying a House Using the Consumer Decision$-$Making Process

Assume that you have gone to work for a local real estate company. Your marketing manager has asked you to visit with a couple, Bobby and Pam, who are potential new clients. After talking with Bobby and Pam, you have a better idea of the consumer decision$-$making process they are using to buy a new house.

Whether deciding where to eat or what cell phone plan to purchase, most consumers targeted by B$2$C marketers go through a common decision$-$making process. The consumer decision$-$making process has five stages and provides marketers with a framework for understanding how consumers decide to purchase a product.

Match each of the consumer decisions to the appropriate step in the consumer decision$-$making process.