Buying a House Using the Consumer Decision$-$Making Process

Assume that you have gone to work for a local real estate company. Your marketing manager has asked you to visit with a couple, Bobby and Pam, who are potential new clients. After talking with Bobby and Pam, you have a better idea of the consumer decisionmaking process they are using to buy a new house.

Whether deciding where to eat or what cell phone plan to purchase, most consumers targeted by $B2C$ marketers go through a common decision$-$making process. The consumer decision$-$making process has five stages and provides marketers with a framework for understanding how consumers decide to purchase a product.

Match each of the consumer decisions to the appropriate step in the consumer decision$-$making process.

Bobby and Pam consult with friends and family about the safety of different neighborhoods.

Bobby and Pam discuss how happy they are with the new four$-$bedroom house and its location.

Bobby and Pam weigh paying more to get a smaller house in the city or paying less to get a bigger house in the suburbs.

Bobby and Pam need more room in their house since they are expecting their second child.

Bobby and Pam sign the papers to buy a new four$-$bedroom home in the suburbs.