Buying a House Using the Consumer Decision-Making Process Assume that you have gone to work for a local real estate company. Your marketing manager has asked you to visit with a couple, Bobby and Pam, who are potential new clients. After talking with Bobby and Pam, you have a better idea of the consumer decision- making process they are using to buy a new house. Whether deciding where to eat or what cell phone plan to purchase, most consumers targeted by B2C marketers go through a common decision-making process. The consumer decision-making process has five stages and provides marketers with a framework for understanding how consumers decide to purchase a product. Match each of the consumer decisions to the appropriate step in the consumer decision-making process. Problem Recognition Bobby and Pam consult with friends and family about the safety of different neighborhoods. Evaluating Alternatives Bobby and Pam discuss how happy they are with the new four-bedroom house and its location. Making the Purchase Bobby and Pam weigh paying more to get a smaller house in the city or paying less to get a bigger house in the suburbs. Bobby and Pam need more room in their house since they are expecting their second child. Postpurchase Evaluation Information Search Bobby and Pam sign the papers to buy a new four- bedroom home in the suburbs