2. Critically analyse five (5) key elements of the company's micro-environment and the ways in which these may be relevant to the achievement of its corporate objectives. (15 marks) a sa. What is a service 1. Critically assess the ways in which services differ from physical products and explain what implications these have for the marketing of service products. You must support your answer with relevant illustrations. (15 marks) a. Distinguish between Conventional Distribution Systems and Vertical Marketing Systems b. Explain with relevant illustrations the three types of Vertical Marketing Systems. (15 marks) Vodafone Ghana is believed to be the market challenger to MTN in the Ghanaian Telecommunications market and are seeking to become the market leader. Explain five (5) attack strategies available to Vodafone. (15 marks) a. Distinguish between two main branding strategies available to an organization. b. Identify and discuss two advantages and disadvantages each of adopting either branding strategies discussed in question 6a above. Support your answer with relevant examples. (15 marks) market expansion grid and how each of the strategies may be implemented by an organization seeking growth. Igor Ansoff created a matrix, a strategic planning tool, that provides a framework for managers to devise strategies for the future growth. Explain with the aid of a diagram and other relevant illustrations the product- (15 marks) Critically analyse five (5) key elements of the company's micro-environment and the ways in which these may be relevant to the achievement of its corporate objectives. (15 marks) a. What is a service 5. Critically assess the ways in which services differ from physical products and explain what implications hese have for the marketing of service products. You must support your answer with relevant illustrations. (15 marks) .. Distinguish between Conventional Distribution Systems and Vertical Marketing Systems -. Explain with relevant illustrations the three types of Vertical Marketing Systems. (15 marks) odafone Ghana is believed to be the market challenger to MTN in the Ghanaian Telecommunications market and are seeking to become the market leader. Explain five (5) attack strategies available to Vodafone. (15 marks) Distinguish between two main branding strategies available to an organization. Identify and discuss two advantages and disadvantages each of adopting either branding strategies discussed question 6a above. Support your answer with relevant examples. (15 marks)