2. Discuss briefly which will be the most important R&D Investment(s) you would recommend in Q5. Explain how this would be used, and your reasons. Be aware that you will be receiving $2,000,000 in Q5. Please refer to Help -file - Brand Management -Item 8 (Research and Development) (10 points) 3. Read the article "B2B-segmentation-Dow Corning" (week 1 folder in eLearn). Which segment was being targeted by Xiameter brand? How was Xiameter targeted to address this segment? Explain why these changes were effective in targeting this segment.[ Please do not copy verbatim from the article - explain the actions taken for Xiameter)...(10 points) The Maxim Brand 2 Essentials 3 Base components Bike Frame 5 child fit design for safety, durability and comfort (Child-fit) 6 Relaxed comfortable design for easy riding (Comfort) 7 Rugged agile design for rough terrains (Rugged) 8 Sturdy functional design for economy and comfort (Utility) 9 Sleek aerodynamic design for speed (Aerodynamic) 10 Carbon fiber material 11 Standard 12 Enriched - lighter, stronger 13 Tires 14 Mountain-cushion (Child-fit, Utility Comfort, Rugged) 15 Mountain high grip (Child.lit, Utility Comfort, Rugged) 16 Hybrid - basic 17 Hybrid-cushion 18 Hybrid fast 19 Hybrid.high grip 20 Racing fast (Child-fit, Utility, Comfort, Aerodynamic) 21 Brakes 22 Standard 23 Precision 24 Standard disc 25 Handlebars 26 Basic straight (Child-fit, Utility Comfort, Rugged) 27 Comfort straight (Child-fit, Utility, Comfort, Rugged) 28 Cruiser (Utility, Comfort) 29 Basic drop down (Aerodynamic) 30 Pedals 31 Basic flat 32 Extra grip flat 33 Basic clip (Rugged, Aerodynamic) 34 Basic clipless (Rugged, Aerodynamic) 35 Gears 36 Single speed (1x1) (Child-fit. Utility Comfort) 37 7 speed (1 x) 38 14 speed (27) 39 24 speed ( 38) 40 Seat 41 Urethane foam all-purpose 42 PMs vel all-dur Page 1 + x X X + X 42 Polymer geral purpose 43 Urethane foam comfort (Child-fit, Utility, comfort, Rugged) 44 Polymer gel comfort (Child-fit, Utility, Comfort, Rugged) 45 Urethane foam racing (Aerodynamic) 46 Polymer gel racing (Aerodynamic) 47 Accessories 48 Bell 49 Safety package (helmet, reflectors, pads and more) 50 Repair kit 51 Bottle cage 52 Decals 53 Colorful thin brushstrokes 54 Colorful youth-oriented 55 Lights 56 Standard 57 Front carrier 58 Attractive plastic basket (Child-fit, Utility, Comfort) 59 Small metal basket (Child-fit, Utility, Comfort) 60 Rear carrier 61 Simple flat rack (Child-fit, Utility, Comfort, Rugged) 62 Twin carrier baskets (Child-fit, Utility, Comfort) 63 Suspension/shock absorbers 64 Front (Child-it, Utility, Comfort, Rugged) 65 Full suspension (front and back) (Child-fit, Utility, comfort, Rugged) 66 Fenders 67 Standard 68 69 70 71 72 + 73 74 75 + 76 77 78 79 80 81 82 83 2. Discuss briefly which will be the most important R&D Investment(s) you would recommend in Q5. Explain how this would be used, and your reasons. Be aware that you will be receiving $2,000,000 in Q5. Please refer to Help -file - Brand Management -Item 8 (Research and Development) (10 points) 3. Read the article "B2B-segmentation-Dow Corning" (week 1 folder in eLearn). Which segment was being targeted by Xiameter brand? How was Xiameter targeted to address this segment? Explain why these changes were effective in targeting this segment.[ Please do not copy verbatim from the article - explain the actions taken for Xiameter)...(10 points) The Maxim Brand 2 Essentials 3 Base components Bike Frame 5 child fit design for safety, durability and comfort (Child-fit) 6 Relaxed comfortable design for easy riding (Comfort) 7 Rugged agile design for rough terrains (Rugged) 8 Sturdy functional design for economy and comfort (Utility) 9 Sleek aerodynamic design for speed (Aerodynamic) 10 Carbon fiber material 11 Standard 12 Enriched - lighter, stronger 13 Tires 14 Mountain-cushion (Child-fit, Utility Comfort, Rugged) 15 Mountain high grip (Child.lit, Utility Comfort, Rugged) 16 Hybrid - basic 17 Hybrid-cushion 18 Hybrid fast 19 Hybrid.high grip 20 Racing fast (Child-fit, Utility, Comfort, Aerodynamic) 21 Brakes 22 Standard 23 Precision 24 Standard disc 25 Handlebars 26 Basic straight (Child-fit, Utility Comfort, Rugged) 27 Comfort straight (Child-fit, Utility, Comfort, Rugged) 28 Cruiser (Utility, Comfort) 29 Basic drop down (Aerodynamic) 30 Pedals 31 Basic flat 32 Extra grip flat 33 Basic clip (Rugged, Aerodynamic) 34 Basic clipless (Rugged, Aerodynamic) 35 Gears 36 Single speed (1x1) (Child-fit. Utility Comfort) 37 7 speed (1 x) 38 14 speed (27) 39 24 speed ( 38) 40 Seat 41 Urethane foam all-purpose 42 PMs vel all-dur Page 1 + x X X + X 42 Polymer geral purpose 43 Urethane foam comfort (Child-fit, Utility, comfort, Rugged) 44 Polymer gel comfort (Child-fit, Utility, Comfort, Rugged) 45 Urethane foam racing (Aerodynamic) 46 Polymer gel racing (Aerodynamic) 47 Accessories 48 Bell 49 Safety package (helmet, reflectors, pads and more) 50 Repair kit 51 Bottle cage 52 Decals 53 Colorful thin brushstrokes 54 Colorful youth-oriented 55 Lights 56 Standard 57 Front carrier 58 Attractive plastic basket (Child-fit, Utility, Comfort) 59 Small metal basket (Child-fit, Utility, Comfort) 60 Rear carrier 61 Simple flat rack (Child-fit, Utility, Comfort, Rugged) 62 Twin carrier baskets (Child-fit, Utility, Comfort) 63 Suspension/shock absorbers 64 Front (Child-it, Utility, Comfort, Rugged) 65 Full suspension (front and back) (Child-fit, Utility, comfort, Rugged) 66 Fenders 67 Standard 68 69 70 71 72 + 73 74 75 + 76 77 78 79 80 81 82 83