3 Discuss briefly which will be the most important R D Investment(s) you would recommend in Q5 Explain how this would be used, and your reasons Be aware that you will be receiving $2000,000 in Q5 Please refer to Help file Brand Management item 8 (Research and Development) Look at the brand specifications in the attached excel file This brand the Maxim is targeted to the Mountain segment Evaluate this brand (do not include Base components in your evaluation a Discuss two attributes that add to the value the brand will deliver to this segment Provide reasons (Talk about consequences and customer needs) b Discuss one attribute that would have a negative effect on the value the brand will deliver to this segment Provide reasons (Talk about consequences and customer needs) I don't have Excel file because these questions are from stimulation in Business website

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Question: 3. Discuss briefly which will be the most important R&D Investment(s) you would recommend in Q5. Explain how this would be used, and your reasons.

3. Discuss briefly which will be the most important R&D Investment(s) you would recommend in Q5. Explain how this would be used, and your reasons. Be aware that you will be receiving $2000,000 in Q5. Please refer to Help -file Brand Management -item 8 (Research and Development)?

Look at the brand specifications in the attached excel file. This brand the Maxim is targeted to the Mountain segment. Evaluate this brand (do not include Base components in your evaluation.

a.Discuss two attributes that add to the value the brand will deliver to this segment. Provide reasons. (Talk about consequences and customer needs)?

b.Discuss one attribute that would have a negative effect on the value the brand will deliver to this segment. Provide reasons. (Talk about consequences and customer needs)?

I don't have Excel file because these questions are from stimulation in Business website

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