Question: 2. Explain the difference between hedonic and utilitarian motivation. Provide examples of each. 3. Can Maslow's hierarchy of needs be used to offer a possible

2. Explain the difference between hedonic and utilitarian motivation. Provide examples of each. 3. Can Maslow's hierarchy of needs be used to offer a possible explanation as to why some consumers will resort to behaviors such as shoplifting, fraud, or outright theft? 4. What is consumer involvement and what different types of involvement play a role in CB? 5. Compare and contrast mood, affect, and emotion. Provide examples of each in a consumer context

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