Question: Discuss how DASANI was able to use creative advertising to reposition the brand and make it a leading brand of bottled water. Evaluate the creative

Discuss how DASANI was able to use creative advertising to reposition the brand and make it a leading brand of bottled water. Evaluate the creative strategy used by the Lambesis Agency for DASANI bottled water as well as the two-line extensions, DASANI Drops, and DASANI Sparkling. Why have they been effective?

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