Discuss how DASANI was able to use creative advertising to reposition the brand and make it a

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Discuss how DASANI was able to use creative advertising to reposition the brand and make it a leading brand of bottled water. Evaluate the creative strategy used by the Lambesis Agency for DASANI bottled water as well as the two-line extensions, DASANI Drops, and DASANI Sparkling. Why have they been effective?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Posted Date: Feb 01, 2021 03:48 AM

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Discuss how DASANI was able to use creative advertising to reposition the brand and make it a

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Advertising is a direct effort to create sales for an organization goods and services When using advertising to create awareness for a product The adv... View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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