2) Find an example where a brand participated in a social cause, movement or forms of activism (e.g. showing support in an online ad, public statements on social media, changing profile picture or logo, participating in hashtags). discuss your thoughts on whether you found the brands engagement effective or appropriate. \

• Was the engagement effective in enhancing its image or did it do more harm?
• What could the brand have done more, or less, or simply nothing at all to make it an effective or appropriate response to the social cause or movement?

3) note the different types of new media sites or apps that you use on a typical day.

• Write down your most visited sites or digital apps
• Using your assigned readings category of 8 different motivations for using social media, which one of the 8 gratifications were you trying to satisfy by using your most visited new media site or app? Provide an explanation/example to support your answer.