2. Given that Adobe Analytics provides a valuable service to online businesses that want to learn more about potential customers who visit their sites, discuss the ethical issues arise for the company and its clients when the cookies are placed on customers' computers. In your discussion (of about 300 words), be sure to consider the following: site visitors generally do not know that cookies are being placed on their computers, the cookies are identified only as being placed by the 207.net or omtrde.net domains (neither Adobe Analytics nor the client who will use the cookie information is identified), and that the cookies have a life of several years. Cases C1. Adobe Analytics Adobe Analytics offers a number of software products and tools that companies can use to generate detailed reports for online business managers about the amount and nature of their Web site traffic. This software can tell Web site owners not only how many unique computers logged on to their sites, but can provide detailed information about which pages they viewed, how long and in what order they viewed those pages, from which Web site they arrived, and to which Web site they went when they left. Many online businesses find the information in Adobe Analytics reports to be valuable and they subscribe to one of the company's services, which include not only the reports but also various levels of consultation with their marketing and Web operations managers. Adobe Analytics software can also generate a list of sites a visitor has viewed in the past. The software accomplishes this by placing cookies on client computers and by having their clients include Web bugs (the company calls them "Web beacons") in the pages their Web servers deliver to site visitors' browsers and in marketing e-mail messages they send. This information is extremely valuable to Adobe Analytics clients because it can tell them if visitors to their site have, for example, looked at several different sites that offer similar products before entering their web site. Individuals can examine the cookies stored by their web browsers to learn more about which companies have placed cookies on their computers. Cookies shown as having been placed by either the 207.net or omtroc.net domains are Adobe Analytics cookies (these are the domains where its cookie-placing servers are located) and the company uses information about previous visits to individual Web sites to make its reports to and consultations with clients even more valuable. The cookies that Adobe Analytics places generally do not expire for several years. Adobe Analytics offers consumers a way to avoid having 207.net or omtrdc.net cookies placed on their computers. To do so, persons must find the right page on the company's Web site and then must elect to have a specific opt out cookie installed on their computers. This cookie will instruct Adobe Analytics servers not to place any more cookies on their computers