Question: 2 . Given the key learnings from the usage and attitude study on pages 6 - 7 , what are the implications for what actions

2. Given the key learnings from the usage and attitude study on pages 6-7, what are the implications for what actions the team should take?
3. Why did Ivan's team conduct the in-house and discovery workshop?
4. What actions should the team take?
5. What do you think their brand messaging should be, and who should they target?

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