Question: 2. Identify and describe the target consumer segment for Amazon Gos entry in Singapore, using at least 3 different segmentation variables (e.g., demographic, psychographic, geographic,

2. Identify and describe the target consumer segment for Amazon Gos entry in Singapore, using at least 3 different segmentation variables (e.g., demographic, psychographic, geographic, behavioral, etc.). [150-200 words; 15 marks]

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