2. Outline the term standard deviation and its use in analysis of market research data.

3. Outline the use of correlation analysis in market research. Give an example to illustrate your answer.

4. Explain two issues that should be considered in the design of a market research project to ensure that budget constraints and limited resources are met.

5. Outline three differences between qualitative and quantitative research with regard to market research objectives, sample size and data collection and analysis methods.

6. Explain the importance of sample size in market research.

7. Discuss two common approaches to determining sample size and the merits or otherwise of the approach.

8. Explain probability and non-probability sampling.

9. Outline how hypotheses are developed and used in market research.

10. Explain why market research is beneficial for growing a business and give two examples to illustrate your answer.

11. Explain the following types of market research and the circumstances in which a business may use them:

a. Exploratory research

b. Ethnography

c. Causal research

12. Discuss three advantages and disadvantages of in-depth interviews in market research.

13. Explain the use of a questionnaire as a survey instrument in market research and the importance of testing a questionnaire prior to using it.

14. Explain the importance of valid and reliable market research data.

15. Discuss three advantages and disadvantages of focus groups in market research.

16. Outline the key steps in a policy and procedure development process.

17. Identity two methods of consulting with stakeholders within a project. Compare and contrast each of the methods you identify.

18. Outline PERT and CPM project management techniques and explain the different circumstances in which they are best used.

19. Compare and contrast two methods that can be used to measure project outcomes and progress and provide example to illustrate your answer.

20. Explain two different methods that an organisation can use to engage consultants for market research.

21. Identify and outline five examples of legislation and regulations that can apply to marketing operations.

22. Outline the purpose and scope of the Market & Social Research Privacy Code?

23. Outline three important behaviours that a market researcher should observe to ensure the Market & Social Research Privacy Code is upheld.

24. Discuss the impact of economic trends on market research.

25. Identify a social trend that may impact on market research and discuss its impact.

26. Outline marketing industry trends and how this impacts on choosing media options for marketing communication.