$2.$ Paraphrase to make concise.

Some writers present too many words to express an idea. The sample passage below,

from a trade publication, contains wordy and redundant expression that needlessly

complicates a simple concept.

In the passage below, summarize essential ideas into a single sentence:

Sheila Wright $(2013)$ offers her explanation: $$Investigating the role of direct product experience in decision making is of critical importance to marketers because consumers rarely discount the trustworthiness of their own experiences. Compared to advertising claims, trial experiences have a stronger effect on attitude formation. Product trials are of particular importance to consumers for gaining information regarding experience attributes. Experience attributes are those that can by verified only by personally using the product. In some product categories, it seems reasonably to assume that trial$-$based experience attributes are the most important determinant when choosing a brand$($p$\mathrm{.}74).$