Question: 2. Please answer the following questions regarding video game console industry. a. Even though Nintendo has historically been a leading company in the video game

2. Please answer the following questions regarding video game console industry.

a. Even though Nintendo has historically been a leading company in the video game industry, by 2006, Sony had been dominating the video game console industry for the previous two generations, and commentators were calling for Nintendo to exit the console business. However, Nintendo came out with Wii, which became the winner of that generation of consoles. Nintendo then repeated the same success with Switch. How did Nintendo win with Wii and Switch? What strategy is this an example of? Explain.

b. Nintendo is one of the remaining 3 major players in video game consoles, and the smaller one. Sony and Microsoft have both launched their next generation consoles recently. Nintendo has not released its new console yet. What strategic advice would you give Nintendos top executives to win this generation of console wars? Be specific. Use at least 2-3 concepts.

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