$2.$

Question $2$

A marketer compiles information about current followers and assesses how people engage with a brand. What does this information enable them to do$?$

$1$ point

Practice social listening

Predict a customer$$s income

Identify the target audience

Determine a customer$$s location

$3.$

Question $3$

Fill in the blank: When choosing social media platforms, a digital marketer should consider their $\_\_\_\_\_$ because brand identity and business type should factor into the decision.

$1$ point

budget

sales

prices

company

$4.$

Question $4$

Which are common social media content buckets? Select all that apply.

$1$ point

Inspirational

Societal

Educational

Promotional

$5.$

Question $5$

A marketer posts messages that reinforce a brand$$s message, values, and vision on social media. This is an example of which type of content?

$1$ point

Promotional content

Entertaining content

Value content

Inspirational content

$6.$

Question $6$

Which of the following are examples of promotional content? Select all that apply.

$1$ point

Video trainings

Discounts

Free gifts for sign$-$ups

Coupons

$7.$

Question $7$

A marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?

$1$ point

Polls

Stories

Written posts

Videos

$8.$

Question $8$

For algorithm$-$based platforms, why is it better to publish quality content less frequently?

$1$ point

Singular posts always stand out to users.

Too few posts create demand and user interest.

Too many posts can cause a drop in engagement.

Fewer posts are easier to develop.

$9.$

Question $9$

What tool enables marketers to schedule posts in advance and maintain a consistent posting schedule?

$1$ point

A reviewable feed of all posts

An editable document

A social media calendar

A shared media log

$10.$

Question $10$

Fill in the blank: When a digital marketer is ready to develop a social media calendar, they first need to identify the $\_\_\_\_\_$ they want to post on$.$

$1$ point

social media platforms

competition$$s websites

customer reviews

influencer blogs