$2)$ Read some background information about Carmex:Alfred Woelbing created Carmex lip balm in the early $1930$s$.$ He made the product by hand and sold it in glass jars out of the trunk of his car on the streets of Milwaukee, WI$.$ In late $2011,$ Carma Labs introduced the Carmex Healing Cream. Carmex sells its products in the U$.$S$.,$ Canada, Mexico, Europe, Australia, and Asia.Many U$.$S$.$ companies like Carmex engage in global marketing and trade with consumers in foreign countries. to expand sales and profits for U$.$S$.$ companies.Companies engaged in global commerce may be characterized as either:a$.$ An international firm, which engages in trade and marketing in different countries as an extension of the marketing strategy it uses in its home country.b$.$ A multinational firm, which uses a multidomestic marketing strategy that offers as many different product variations, brand names, and advertising programs as countries in which they do business.C$.$A transnational firm, which uses a global marketing strategy that standardizes its marketing practices across all countries to the extent possible, modifying it only when there are cultural differences.When a U$.$S$.$ firm seeks to market its products in foreign countries, it can encounter problemsoften because of a lack of understanding of the language, culture, and habits of their consumers. Let's assume you are marketing consultants to the Carma Labs that wants to export its Carmex Healing Cream to European consumers.