2. Self-concept is a very complex structure. Which of the following is NOT one of its components? A) content B) positivity C) personality D) accuracy

3. According to ________ models, we choose products with attributes that match some aspect of our selves. A) impression management B) self-actualization C) self-image congruence D) self-fulfilling prophecy

4. In many societies, females are taught to value ________, such as affiliation and the fostering of harmonious relations. A) multiple selves B) individualism C) agentic goals D) communal goals

5. People in every culture adorn or alter their bodies in some way. Decorating the self serves a number of purposes. Which of the following is NOT one of those purposes? A) to separate group members from non-group members B) to place the individual in the social organization C) to enhance sex-role identification D) to indicate expected life span

6. Which of the following is a level of a persons extended self? A) individual level B) family level C) community level D) All of the above

7. Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image. A) impression management B) self-extension C) self-esteem D) social comparison

8. Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals. A) self-fulfilling prophecies B) looking-glass selves C) a small gap between their real and ideal selves D) a large gap between their real and ideal selves

10. When we act the way we assume others expect us to act we are practicing a ________. A) looking-glass self B) self-image C) self-fulfilling prophecy D) real self