Question: 2. Short answer questions 1) Why sometimes standardization strategy is preferable and why sometimes it is not? 2) Explain the framework for Global Marketing Strategy.

2. Short answer questions 1) Why sometimes standardization strategy is preferable and why sometimes it is not? 2) Explain the framework for Global Marketing Strategy. 3) Give four dimensions used to measure marketing performance and for each dimension give at least two measures. 4) Define PESTEL. 5) In order to reduce the risk of market failure in the introduction of high tech products, what could we do

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