Question: 2 target audience as possible while minimizing the amount of waste coverage.Since your locations are not nationwide, this will result in quite a bit of

2

target audience as possible while minimizing the amount of waste coverage.Since your locations are not nationwide, this will result in quite a bit of wasted coverage.Correct Answer:No

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This won't help you reach your objective.Since one exposure is usually ineffective, the central goal of productive media planning should be to enhancereach, rather than frequency.frequency, rather than reach.Submit

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