2.(TCO B) Evaluate the ATAR model, including its purpose, application, and so forth. Compare how that model might be used in developing a new product versus a new service. Review the components of the ATAR model, and apply them to a new product or service you developed. (Use either an actual new product/service or a fake new product/service.) (Points : 25)

Question 3.3.(TCO E) When is the PIC used in the evaluation process? Using the product from your Course Project, write a PIC that would allow it to pass to the next phase. Remind your instructor of the topic of your Course Project. (Points : 25)

Question 4.4.(TCO H) What information does test marketing provide that other types of tests do not? What factors cannot be controlled in test markets? What test parameters must you select, and what criteria might you use for the selection? (Points : 25)

Question 5.5.(TCO C) The purpose of new product development is to increase or create revenue generation. Therefore, businesses must understand why customers buy a product and continue to buy certain products. This can be completed through concept generation. Discuss concept generation problem-solving techniques and product attributes. Incorporate gap analysis in this review. Include an example to apply these theories. (Points : 25)

Question 6.

6.(TCO D) You are the new product development manager for a new motorized scooter that is about to be launched. Use your scooter as the example to describe potential liability problems and the steps you would take in order to minimize them. Develop a plan to ensure your ability to reach customers, should a recall occur. Analyze whether or not you would relaunch the product. (Points : 20)

8.(TCO C) Inputs to the creative process include (Points : 5)

form, technology, and need. feature, benefit, and function. people, technology, and form. benefit, people, and technology.

Question 9.9.(TCO C) An outside source of new product concepts are (Points : 5)

lead users. competitors. new products people. manufacturing.

Question 10.10.(TCO E) Factors in an early rough screen are (Points : 5)

market worth, firm worth, and competitive insulation. initial reaction, market worth, and assessed need. firm worth, speed to market, and customer benefit. speed to market, market worth, and customer benefit.

Question 11.11.(TCO E) The product innovation charter is not (Points : 5)

an evaluation task in the concept generation phase. an evaluation technique in the concept generation phase. used to screen ideas. developed before the new product process begins.