Question: 2. The marketers have to understand the behavior pattern of consumer Why? How does economic, personal, cultural and socio-psychological factors influence a consumer's buying decision?

2. "The marketers have to understand the behavior pattern of consumer"

2. "The marketers have to understand the behavior pattern of consumer" Why? How does economic, personal, cultural and socio-psychological factors influence a consumer's buying decision? Explain with suitable examples. (4+16)

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