2. True or false

a. Consumers believe that the mobile device provides them Social value, it saves time and money, improves efficiency, and makes life easier. *

True

False

b. Humor appeal can lead to boomerang effect. *

-True

-False c. The sponsor, who may be an individual or an organization, must first establish the objectives of the message, select an appropriate medium for sending it, and design (encode) the message in a manner that is appropriate to each medium and to each audience *

- True

- False