2) Using the factor ratings shown below, determine which location alternative should be chosen on the basis of maximum composite score.

		Location
Factor	Weight	A	B	C
Easy access	0.15	86	72	90
Parking facilities	0.20	72	77	91
Display area	0.18	86	90	90
Shopper (walking) traffic	0.21	94	86	80
Neighborhood wealth	0.16	99	89	81
Neighborhood safety	0.10	96	85	75