Question: Using the factor ratings shown below, determine which location alternative should be chosen based on maximum composite score. Show your calculations Location Factor Weight A

  1. Using the factor ratings shown below, determine which location alternative should be chosen based on maximum composite score. Show your calculations

Location

Factor

Weight

A

B

C

Easy access

0.20

86

72

90

Parking facilities

0.25

72

77

91

Display area

0.20

86

90

90

Shopper (walking) traffic

0.20

94

86

80

Neighborhood wealth

0.10

99

89

81

Neighborhood safety

0.05

96

85

75

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