Question: #2 What are the steps in the consumer decision making process? Describe each. What factors influence the process? Describe. #3 What are the main ways

#2 What are the steps in the consumer decision making process?

#2 What are the steps in the consumer decision making process? Describe each. What factors influence the process? Describe. #3 What are the main ways to segment a market? Describe. How important is segmenting and why

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